The TE Quote:

“I need to get in front of more qualified people!”
- - Every business
owner in history

Mistake #9

<< Back to Table of Contents

Mistake #9
Your Business is Not Generating Enough Leads
Page 57

It is the rare business owner, entrepreneur, or sales professional who does not make this claim at one point or another. Regardless of whether you are in a white or blue collar industry, retail storefront, or a home-based business, repeat this Mistake often enough and the result will be the same.

Visualize your marketing efforts as an exercise in priming a pump. You must constantly prime your marketing pump through your marketing efforts. There is no rest for the weary.

  • How proactive and systematic are your marketing efforts?
  • Do you actively network?
  • Do you have an effective website?
  • Do you have a written marketing plan?
  • Is your marketing message consistent across all marketing channels?

IN THE BOOK I walk you through an exercise to evaluate your past, current and future marketing efforts.

One Possible Solution Offered in The Termite Effect:

  • Because most of us are visual in nature, put a huge, one-year calendar on the wall and fill it up with your scheduled marketing efforts . . . FOR THE WHOLE YEAR!