The TE Quote:

“Build it and they
will come”

- - Field of Dreams

TE Mistakes:

Mistake #7 -
You Do Not Know
Your Unique Ability®

Mistake #19
You Lack Focus


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Mistake #22
You Have Unrealistic Expectations of
the Time Needed to Establish Your Business

Page 129

Subscribing to the “Field of Dreams” business building theory (formerly known as “hanging a shingle”) rarely works, regardless of sector or industry. Starting a business with such naïve and overly optimistic expectations can cause frustration when things do not turn out the way you thought and in the time frame you had arbitrarily set. It is of utmost importance that you set realistic expectations for the amount of time, energy, and money that will be required to get your business successfully off the ground.

You must be willing and able to weather the inevitable ups and downs of starting and running your own business. This is especially important for those of you who are starting your first business.


IN THE BOOK I examine many of the aspects you may want to consider in the early years of your business endeavor and how to avoid some of the pitfalls.


One Possible Solution Offered in The Termite Effect:

  • The best way to avoid this Mistake is writing a well-researched business plan.