The TE Quote:

“A wise man knows everything; a shrewd man knows everyone.”
- - Author Unknown

TE Mistakes:

Mistake #6
You Cannot Explain
Why Your Business is Different from the Competition

Mistake #21
You Do Not
Measure Anything


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Mistake #20
You Do Not Participate in Networking Activities
Page 117

I realize that networking is not everyone’s cup of tea. Some people appear almost allergic to traditional networking.

Understand that networking is just one component of your overall marketing plan. For the average small and mid-sized business owner, word-of-mouth is the most cost effective method of marketing. Besides having satisfied customers talk to other people, there is no better way to generate word-of-mouth marketing than through networking activities.

Do you take a long-term, relational approach to their customers?


IN THE BOOK I discuss the importance of building a network and demonstrate how quickly it can be expanded. I also describe how you can become a “Master Networker".


One Possible Solution Offered in The Termite Effect:

  • Work more foundationally by building strong relationships with your network rather than trying to extract business from them. Help prospects get what they want before you ask for what you want.