The TE Quote:

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”
- - Henry Ford

TE Mistakes:

Mistake #5 -
You Do Not Understand Your Company’s Financial Statements

Mistake #24
You Are Not a
Strong Leader


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Mistake #2
Your Business Has Poor Customer Service
Page 15

Do you have trouble retaining customers over the long-term?

Do you spend more time than you would like resolving customer service issues?

Never forget that the sale does not end with the payment – in a sense, it is just the beginning. It is widely acknowledged that it is 5-7 times more costly to acquire a new customer than to maintain a relationship with a current customer. Armed with that knowledge, I hope you never look at your current customers the same.


IN THE BOOK I lead you in a discussion to persuade you to look at customer service from a different perspective.


One Possible Solution Offered in The Termite Effect:

  • Survey customers regularly. A formal, system-oriented survey is preferred. At the very least, have informal conversations with your customers on a regular basis and ask for feedback and suggestions.