The TE Quote:

“Change or die”
- - Alan Deutschman

TE Mistakes:

Mistake #8 -
You Are Reactive,
Not Proactive

Mistake #14
You Have the Wrong People on Your Team


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Mistake #12
You are Resistant to Change
Page 74

Whatever you call it – complacency, stubbornness, boredom, putting on blinders, ignorance, or “That’s-The-Way-We-Have-Always-Done-It” syndrome, refusal or resistance to change is one of the quickest ways to obsolescence and loss of market share.

A key symptom of this Mistake is finding yourself in a rut or just going through the motions day after day, month after month. Have you heard the adage, “the only difference between a rut and a grave is the depth?” Be afraid; be very afraid when you find yourself in a rut!

Not only is your competition two mouse-clicks away at all times, but there are workers in other countries that will do your job for a fraction of the wage.

We have all heard stories about businesses and entire industries that refused to change with the times and were forced to close their doors or sell.

Face it; no one can escape the business cycle. Survival requires that you adapt to your environment. Resistance to change or ignoring the realities of the marketplace is a recipe for disaster.


IN THE BOOK we explore reasons why you may be resistant to change and how to break out of that funk.


One Possible Solution Offered in The Termite Effect:

  • If you find yourself in a rut, complacent and resistant to change, I would argue that a mindset change or a paradigm shift is required. Try something new to jumpstart your business such as injecting new blood into the organization via employees, a coach, a consultant, or other advisors.