The TE Quote:

"Never stop marketing"
- - Jeremy Epstein

TE Mistakes:

Mistake #9 -
Your Business Is Not Generating Enough Leads

Mistake #24
You Are Not a
Strong Leader

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Mistake #10
You Stop Marketing
Page 62

How did you fare in the most recent economic downturn? When business started to tighten up, where did you cut back? The gut reaction for many business owners in tough economic times is to cut their marketing budget. That is a HUGE mistake and it could eventually cost you the very business you were trying to protect.

I equate marketing to gasoline. Without marketing, your business will go about as far as a car without gasoline. No gas = No go! No marketing = No customers!

Business owners who make this Mistake fall into one of two categories. Either they are resting on their laurels or are complacent or they are lazy and/or dislike marketing.

IN THE BOOK I explore some of the excuses I have been given for making this mistake.

One Possible Solution Offered in The Termite Effect:

  • When times get tough, resist the temptation to cut marketing first. Look at other areas of your business where you may be able to trim some fat rather than removing the very fuel your business needs to survive and thrive.