TE Quote:

"A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large"
- - Henry Ford

TE Mistakes:

Mistake #20
You Do Not Participate in Networking Activities

Mistake #7
You Do Not Know
Your Unique Ability®

Book Recommendations

From Appendix A

Mistake #1 – Your Business Is Not Organized

Mistake #2 – Your Business Has Poor Customer Service

  • Raving Fans, Kenneth H. Blanchard & Sheldon M. Bowles

  • The Fred Factor, Mark Sanborn

Mistake #3 – You Cannot Identify What Success Looks Like

Mistake #4 – You Do Not Pursue Personal and Professional Development Opportunities

  • Success Through a Positive Mental Attitude, Napoleon Hill

  • No Excuses, Kyle Maynard

Mistake #5 – You Do Not Understand Your Company’s Financial Statements

  • How to Read and Understand Financial Statements When You Don't Know What You Are Looking At: For Business Owners and Investors, Brian Kline

Mistake #6 – You Cannot Explain Why Your Business is Different From the Competition

Mistake #7 – You Do Not Know Your Unique Ability®

  • Now Discover Your Strengths, Marcus Buckingham and Donald O. Clifton, Ph.D.

  • Unique Ability: Creating the Life You Want, Catherine Nomura, Julia Waller, Shannon Waller

Mistake #8 – You Are Reactive, Not Proactive

  • The 7 Habits of Highly Effective People, Stephen Covey

Mistake #9 – Your Business Is Not Generating Enough Leads

  • Guerrilla Marketing, Jay Conrad Levinson

Mistake #10 – You Stop Marketing

  • Duct Tape Marketing, John Jantsch

Mistake #11 – Your Business Does Not Have a Well-Defined Sales System

  • The Sandler Rules, David Mattson

  • SPIN Selling, Neil Rackham

  • Sales Bible, Jeffrey Gitomer

  • Sales Autopsy, Dan Seidman

  • You Can’t Teach a Kid to Ride a Bike at a Seminar, David Sandler





Mistake #12 – You Are Resistant to Change

  • Who Moved My Cheese, Spencer Johnson, M.D.

  • Purple Cow, Seth Godin

Mistake #14 – You Have the Wrong People on Your Team

Mistake #15 – You Do Not Understand the Importance of the Internet

  • SEO: Search Engine Optimization Bible, Jerri L. Ledford

  • The Non-Designer's Web Book, 3rd Edition, Robin Williams

  • Robin Williams Design Workshop, 2nd Edition, Robin Williams and John Tollett

Mistake #16 – You Are Not a Good Listener

  • The Lost Art of Listening, Michael P. Nichols, PhD

Mistake #17 – You Are Involved in a Bad Partnership

  • The Partnership Charter: How To Start Out Right With Your New Business Partnership (or Fix The One You're In), David Gage

Mistake #18 – You Are a Technician Trying to Run a Business

Mistake #20 – You Do Not Participate in Networking Activities

  • The Referral Engine, John Jantsch

  • The Nurturing Networker, Sara Pencil Blumenfeld

Mistake #21 – You Do Not Measure Anything

Mistake #22 – You Have Unrealistic Expectations of the Time

  • Needed to Establish Your Business
    What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive
    , Mark H. McCormack

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture, Steven K. Gold

Mistake #23 – You Have Poor Time Management Skills

  • The 4-Hour Workweek, Tim Ferriss

Mistake #24 – You Are Not a Strong Leader