Book Recommendations
From Appendix A
Mistake #1 – Your Business Is Not Organized
Mistake #2 – Your Business Has Poor Customer Service
Mistake #3 – You Cannot Identify What Success Looks Like
Mistake #4 – You Do Not Pursue Personal and Professional Development Opportunities
Mistake #5 – You Do Not Understand Your Company’s Financial Statements
Mistake #6 – You Cannot Explain Why Your Business is Different From the Competition
Mistake #7 – You Do Not Know Your Unique Ability®
Mistake #8 – You Are Reactive, Not Proactive
Mistake #9 – Your Business Is Not Generating Enough Leads
Mistake #10 – You Stop Marketing
Mistake #11 – Your Business Does Not Have a Well-Defined Sales System
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Mistake #12 – You Are Resistant to Change
Mistake #14 – You Have the Wrong People on Your Team
Mistake #15 – You Do Not Understand the Importance of the Internet
Mistake #16 – You Are Not a Good Listener
Mistake #17 – You Are Involved in a Bad Partnership
Mistake #18 – You Are a Technician Trying to Run a Business
Mistake #20 – You Do Not Participate in Networking Activities
Mistake #21 – You Do Not Measure Anything
Mistake #22 – You Have Unrealistic Expectations of the Time
Mistake #23 – You Have Poor Time Management Skills
Mistake #24 – You Are Not a Strong Leader
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